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The digital world is always changing, but one thing still remains the same. SEO is an essential and effective digital marketing strategy that can improve your website’s visibility. Furthermore, it offers a range of advantages to small business owners.

Here at Get Your Mobi, this month’s blog looks at the importance of SEO for businesses. Get in touch with our SEO experts today by calling 01524 63087.

Organic Traffic is Essential

Organic search is a huge part of many businesses’ website performance. Google owns a significant amount of the search market and we know that most world wide web users will visit Google to find information.

SEO focuses on creating title tags and meta descriptions that are informative and keyword relevant. Optimised tags and descriptions will show up in Google’s result pages and help increase web traffic.

Building Trust

Every business needs to build trust with its customers. This helps them become an authority, which then increases their customer base. Improving your SEO further increases customer trust; therefore, it is essential to work on this.

High ranking organic results achieve a higher click through rate (CTR). 53% of search engine clicks are on the first organic listing. SEO helps people become more aware of your brand.

Good SEO Means Better UX

User experience is a number one priority for every marketer. Everyone seeks better organic rankings and visibility. However, many forget that user experience is a huge part of doing so.

Customers always know what they want and if they can’t find it, your website’s performance will suffer. High quality SEO promotes a positive user experience, working in your brand’s favour.

Local SEO Increases Engagement, Traffic & More

As mobile traffic continues to grow, local search has become an essential part of a small and medium sized businesses’ success. Local SEOs are aimed at optimising your products/services for a specific area, so customers can find you quickly and easily.

Local optimisations focus on specific towns, cities and regions.

Helps Compete with Bigger Companies

In the business world, there is always competition. As a small business, it is important to do anything to help promote growth. SEO enables smaller businesses to compete on a larger scale.

An advantage that smaller businesses have is the ability work in a localised way. SEO can help build your companies’ reputation and relevance in your city/region.

Find Out More

At Get Your Mobi, we are experts in SEO. Our team can help optimise your website, using the best techniques to deliver results. To find out more, please don’t hesitate to call us on 01524 63087. Alternatively, you can fill out our online contact form.

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The 18^th of June 2021 marks the 10 year anniversary of Get Your Mobi; 10 whole years! Where has the time gone? We have gone from being one of the first companies in the UK to offer mobile specific websites, to providing website design and comprehensive digital marketing solutions.

On our anniversary, it seems fitting to tell you how it all began…

Our Story:

It all started in 2010 with a vision that the internet was going to go mobile. Our directors Adam and Lee came together with the idea to build mobile specific websites in a time when you had to pinch and zoom to see read websites.

Starting in a tiny office with Adam building sites and Lee selling them, Get Your Mobi was born (The name Get Your Mobi comes from the .mobi extension we started building sites on). Our first client was a windscreen repair company who is still a customer now!

With a fantastic first year under our belts, we re-built our software to further improve our mobile websites. In the first 5 years, we even moved office 4 times due to high demand and rapid growth. And as our client base expanded, so did our products. We went from mobile websites to full responsive design, SEO and content writing, and further grew our team.

Now we offer a wide range of products to our customers, some of whom have been with us from the very beginning!

A Few Words from Our Directors

‘We know time flies in life and seems to get faster the older you get, but it honestly feels like yesterday when we started Get Your Mobi. Looking back at the last 10 years, we can’t believe how much has happened for us as a company. It’s been a rollercoaster to say the least, but one we would happily buy a ticket for again. We could not be prouder.

We obviously couldn’t have done it without the amazing people in the company, some of which have been here almost from the beginning; we really appreciate their loyalty. The dedication and effort that our staff put in each day is amazing and we couldn’t have done any of this without them.’ – Lee and Adam

Thank you!

The team at Get Your Mobi is so incredibly proud of what we have achieved. Thanks to our loyal customers, you have made all this possible. We look forward to the next 10 years as we expand our digital marketing department and continue to adapt with technology to give our customers the best products and services.

Thank you everyone!

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Multiple times a year, Google updates its algorithms to improve search results and enhance its user experience. In early June, they rolled out their Core Web Vitals update. This is bringing lots of change to websites relating to speed, responsiveness and more.

This month’s blog at Get Your Mobi is looking at how you can prepare for the Core Web Vitals update and how it may impact your website.

How is it Changing SEO?

90% of all searches are made on Google which is why SEO experts follow Google’s rules when it comes to optimisation. Our job is to ensure your content is tailored in a certain way that enables it to crawl and target your relevant audience.

Google has told us that most sites won’t notice the updates. However, Core Web Vitals may impact your site’s SEO to an extent.

What Can You Do?

If your site is negatively impacted by the update, Google has given some advice. They suggest you focus on ensuring you are offering the best content you can. When evaluating your content, these are the following things to consider:

• Site loading speed
• Does it provide original information?
• Does it provide interesting information?
• Is content well-presented?
• Do your headlines and page titles provide a descriptive summary of content?
• Optimise images and videos
• Review plugins
• Focus on mobile first – Does it display well for mobile devices?

Why Does Google Carry Out Updates?

The World Wide Web is ever growing, and sites are changing. New content is constantly being published and these updates ensure everyone is being supported. However, whenever Google updates, it means your site can be impacted positively or negatively in search results.

As we know that Google is currently rolling out its Core Web Vitals update, it is important to keep an eye on your site’s performance and rankings.

Find Out More

For more information about Core Web Vitals and how it could impact your site, contact the team at Get Your Mobi. Call us in Lancaster on 01524 63087 or fill out our online contact form.

Visit our Facebook page for the latest updates.

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There are many avoidable digital marketing mistakes when building an online audience and promoting products or services to current and prospective customers.

In this week’s blog at Get Your Mobi we are looking at digital marketing mistakes and how to avoid them.

Setting Unrealistic Goals

One of the biggest mistakes you can make with your digital marketing strategy is to set unrealistic goals. You need to know what you are aiming for and when you expect specific accomplishments to occur, but not keeping these aims realistic will only hinder your progress.

When setting your goals, such as generating a certain number of leads or clicks, you should make the result you want as achievable as possible. Campaigns need to be realistic because the only way you can continue to develop the marketing strategy is with reliable data and that won’t happen if the initial goals are unattainable.

Poor SEO & Website Design

If your website is not high-quality or your search engine optimisation (SEO) strategy has not been planned out effectively, you are making some very avoidable mistakes. User experience (UX) is an essential element of any digital marketing strategy.

The website needs to be easy to use and navigate, fast to load and provide useful information to keep customers interested in your brand. To generate leads or clicks for your website, you will need a strong SEO strategy that includes:

• High-Quality Content
• Carefully Picked Keywords
• Targeted Content
• Backlink Strategy
• URL & Title Optimisation

SEO strategies can take time to generate the results you are expecting. Be patient with it and don’t expect an immediate effect.

Not Using Blogs or Social Media

Blogging and using social media are fantastic ways of building your brand identity and relationship with your audience. Blogs bring traffic to your website when you create high-quality, informative posts that answer questions your audience might ask. This enhances the authority you have in your industry.

Using social media to promote your products, services and brand is an essential factor in driving leads and conversions. Find the right platform for you. Whether you use Linkedin or Instagram, focus on one initially and build an audience before branching out to another.

There is an excellent opportunity to communicate directly with current and prospective customers in both blogs and social media. This could be in the comments section of the blog or news feed on Instagram. These interactions can bring people back to your main website to potentially purchase products or services.

Consult Digital Marketing Specialists

If you want to ensure you don’t make any avoidable digital marketing mistakes, consult the specialists at Get Your Mobi in Lancaster. Call us on 01524 63087 or send us a message through the contact form and we will be happy to assist you.

For the latest updates, find us over on Facebook, Instagram and LinkedIn.

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Taking care of our mental health is important, now more than ever. The past 12 months have been incredibly tough and more people’s wellbeing has been affected. With an increase in time indoors, we’ve connected less and less with the nature around us.

To mark Mental Health Awareness Week 2021, our blog at Get Your Mobi takes a look into mental health and why we should spend more time with nature.

About Mental Health Awareness Week

For the past 21 years the UK has held Mental Health Awareness Week annually to focus on improving conversations about mental health. Run by the Mental Health Foundation, each year there is a different theme and this year’s theme is nature.

Whether you go out for a run or take 5 minutes to get fresh air outside, connecting with nature can make a difference. The Mental Health Foundation are encouraging people to share images, videos, and sounds of how everyone connects with nature.

Take a look at #ConnectWithNature and #MentalHealthAwarenessWeek on Social Media for more.

Mental Health & the Pandemic

In the past year the world has faced a pandemic that has changed everything around us. How we interact and communicate has drastically changed, with more people spending time indoors.

Unfortunately for some people that has meant more time alone and less time with those who provide us with support. In a study by the Mental Health Foundation, they’ve found that feelings of loneliness have become more common in the past year.

On top of this, 13% of those surveyed said they had experienced thoughts and feelings about suicide over the past fortnight in February 2021. This is up from 8% in April 2020.

Over the past 12 months some groups in the UK have been more likely to feel distressed. This includes young adults (18-24), those who are unemployed, full-time students, people with long-term disabling health problems, single parents, and those with pre-existing problems with mental health.

Exploring Nature and the Environment

With all that being said, it’s more important than ever that we embrace the world around us. Nature is beautiful and the UK is full of amazing hikes, trails, beaches and parks to explore. Access to nature can have a massive positive impact on our wellbeing.

During the pandemic, around 45% of people said getting outside to green spaces has been vital. Additionally, going for walks has been a major coping mechanism for many. Connecting with nature again has been exciting for a lot of us.

There are so many ways that we can get out and explore nature. From walking in your local area to sitting in a garden, there is nature everywhere we look.

It isn’t just about walking and hiking either – you could even bring the outside inside. Adding plants and flowers around your home brings nature to you.

Be More Active Outdoors

Taking the time to get outdoors and explore the world is something we should all do. Whether it’s for a quick walk or to visit the beach, there’s so much to do.

At Get Your Mobi we’re extremely lucky to be close to the Lake District National Park, Yorkshire Dales and stunning Lancashire coastline. But even if you’re based in a large city, there’s always nature nearby.

You could visit a park, coastal walk, woodland area or even sit out on a balcony and listen to the birds in the morning.

There are some more handy tips on how to connect with nature here.

Taking Care of Our Mental Health

It’s never been more important than now to take care of our mental health and wellbeing. Whether you get outdoors for a run or take the time to enjoy your garden, exploring nature can be fantastic for your wellbeing.

No matter what you are going through or experiencing, you should never be worried about asking for support.

If you need emotional support, there is always help available.

You can contact the Samaritans helpline 24/7 for free on 116 123.

You can also contact Mind Infoline on 0300 123 3393 or text 86463.

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In Mid-June 2021 Google will be rolling out Core Web Vitals as a new ranking signal for websites. Initially announced a year ago in May 2020 and originally scheduled for May 2021, these metrics will focus on how stable, fast and visually responsive your website page is.

At Get Your Mobi our blog this week looks into Core Web Vitals, why they are important and what you need to know.

What Are Core Web Vitals?

As a result of the Core Web Vitals (CWV) update, page load speed will be an even more important factor for SEO and ranking signals. The new CWVs are broken down into three key areas: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).

These metrics will now be used in combination with other ranking signals used by Google, including:

• HTTPS
• No Intrusive Interstitials
• Mobile Friendly
• Safe Browsing

You may be wondering what LCP, FID and CLS are. The easiest way to look at them is to break them down into how a website loads visually (LCP), how stable visuals are when loading (CLS) and finally interactivity between the browser and user (FID).

Loading and LCP (Largest Contentful Paint)

LCP relates to loading and how long it takes for the single largest visible element to load on a page. Anything under 2.5 seconds is seen as good. However, if this is higher it will be classified as Needs Attention (2.5 to 4 seconds) and Poor (4 seconds and over).

Some aspects of a page that may be seen as the largest element include the H1, a featured image, as well as blocks of text.

Interactivity and FID (First Input Delay)

This metric measures the time it takes for the page to respond to user interaction. However, neither zoom or scroll are part of this measurement.

Some examples of interactions on your page can include clicking a checkbox, selecting a drop-down menu as well as clicking buttons or links.

Visual Stability and CLS (Cumulative Layout Shift)

This is the measurement of the stability of the layout of a page as well as how elements move around. Unlike LCP and FID, CLS will continue to measure the page even after it has fully loaded.

There are a few things that may impact your visual stability. These may include fonts or styles that apply late, images with no dimensions and missing dimensions from Ads, Embeds as well as iFrames.

Calculating Your Metrics

Google has said that CWV scores are put together from Chrome users Experience data (CrUX). Any users of Chrome can take part in providing their experience of page speed and web vitals, forming what Google uses to access websites.

Another aspect to be aware of is how often Google will collect and update data on your website. Currently, this will happen every 28 days. John Mueller has expanded on this recently during a Google SEO office-hours hangout.

He explained that there is a “general lag for the data” and that we “kind of have to wait that period of time until we have collected enough data”. As Google has to gather data from users’ experiences, we don’t know yet whether you’ll be able to view CWVs in real-time.

How Important are CWVs to SEO?

In short, Core Web Vitals will impact SEO to some extent. However, as there are more than 200 ranking factors, we’re not sure yet just how much of a shift we will see.

That being said, CWVs are expected to be a strong ranking signal in years to come. Performance is key and Google has already been taking this into account. So the launch of CWVs isn’t all that surprising.

Feel free to get in contact with our team for more information about Core Web Vitals and SEO. Call us in Lancaster, Lancashire on 01524 63087 or fill our contact form in.

Alternatively, you can also follow us on Facebook, Twitter, Instagram & LinkedIn.

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