Avoidable Digital Marketing Mistakes

There are many avoidable digital marketing mistakes when building an online audience and promoting products or services to current and prospective customers.

In this week’s blog at Get Your Mobi we are looking at digital marketing mistakes and how to avoid them.

Setting Unrealistic Goals

One of the biggest mistakes you can make with your digital marketing strategy is to set unrealistic goals. You need to know what you are aiming for and when you expect specific accomplishments to occur, but not keeping these aims realistic will only hinder your progress.

When setting your goals, such as generating a certain number of leads or clicks, you should make the result you want as achievable as possible. Campaigns need to be realistic because the only way you can continue to develop the marketing strategy is with reliable data and that won’t happen if the initial goals are unattainable.

Poor SEO & Website Design

If your website is not high-quality or your search engine optimisation (SEO) strategy has not been planned out effectively, you are making some very avoidable mistakes. User experience (UX) is an essential element of any digital marketing strategy.

The website needs to be easy to use and navigate, fast to load and provide useful information to keep customers interested in your brand. To generate leads or clicks for your website, you will need a strong SEO strategy that includes:

  • High-Quality Content
  • Carefully Picked Keywords
  • Targeted Content
  • Backlink Strategy
  • URL & Title Optimisation

SEO strategies can take time to generate the results you are expecting. Be patient with it and don’t expect an immediate effect.

Not Using Blogs or Social Media

Blogging and using social media are fantastic ways of building your brand identity and relationship with your audience. Blogs bring traffic to your website when you create high-quality, informative posts that answer questions your audience might ask. This enhances the authority you have in your industry.

Using social media to promote your products, services and brand is an essential factor in driving leads and conversions. Find the right platform for you. Whether you use Linkedin or Instagram, focus on one initially and build an audience before branching out to another.

There is an excellent opportunity to communicate directly with current and prospective customers in both blogs and social media. This could be in the comments section of the blog or news feed on Instagram. These interactions can bring people back to your main website to potentially purchase products or services.

Consult Digital Marketing Specialists

If you want to ensure you don’t make any avoidable digital marketing mistakes, consult the specialists at Get Your Mobi in Lancaster. Call us on 01524 63087 or send us a message through the contact form and we will be happy to assist you.

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