Avoidable Digital Marketing Mistakes
There are many avoidable digital marketing mistakes when building an online audience and promoting products or services to current and prospective customers.
In this week’s blog at Get Your Mobi we are looking at digital marketing mistakes and how to avoid them.
Setting Unrealistic Goals
One of the biggest mistakes you can make with your digital marketing strategy is to set unrealistic goals. You need to know what you are aiming for and when you expect specific accomplishments to occur, but not keeping these aims realistic will only hinder your progress.
When setting your goals, such as generating a certain number of leads or clicks, you should make the result you want as achievable as possible. Campaigns need to be realistic because the only way you can continue to develop the marketing strategy is with reliable data and that won’t happen if the initial goals are unattainable.
Poor SEO & Website Design
If your website is not high-quality or your search engine optimisation (SEO) strategy has not been planned out effectively, you are making some very avoidable mistakes. User experience (UX) is an essential element of any digital marketing strategy.
The website needs to be easy to use and navigate, fast to load and provide useful information to keep customers interested in your brand. To generate leads or clicks for your website, you will need a strong SEO strategy that includes:
- High-Quality Content
- Carefully Picked Keywords
- Targeted Content
- Backlink Strategy
- URL & Title Optimisation
SEO strategies can take time to generate the results you are expecting. Be patient with it and don’t expect an immediate effect.
Not Using Blogs or Social Media
Blogging and using social media are fantastic ways of building your brand identity and relationship with your audience. Blogs bring traffic to your website when you create high-quality, informative posts that answer questions your audience might ask. This enhances the authority you have in your industry.
Using social media to promote your products, services and brand is an essential factor in driving leads and conversions. Find the right platform for you. Whether you use Linkedin or Instagram, focus on one initially and build an audience before branching out to another.
There is an excellent opportunity to communicate directly with current and prospective customers in both blogs and social media. This could be in the comments section of the blog or news feed on Instagram. These interactions can bring people back to your main website to potentially purchase products or services.
Consult Digital Marketing Specialists
If you want to ensure you don’t make any avoidable digital marketing mistakes, consult the specialists at Get Your Mobi in Lancaster. Call us on 01524 63087 or send us a message through the contact form and we will be happy to assist you.
- January 2023
- November 2022
- October 2022
- March 2022
- August 2021
- June 2021
- May 2021
- April 2021
- February 2021
- April 2020
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- Our Top 3 Social Media Marketing Trends For 2023 January 19, 2023
- How to Prepare for Black Friday November 21, 2022
- Why Digital Marketing is Important for Small Businesses October 14, 2022
- Top 6 SEO Benefits of Responsive Web Design March 4, 2022
- Blogs (30)