Our Top 3 Social Media Marketing Trends For 2023

What We Envision for 2023

Social Media is growing every year and it doesn’t seem to be slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. It’s projected to increase to almost 6 billion by 2027. Keeping up to date with the latest social trends is vital to being successful when the usage is so high.

At Get Your Mobi Ltd, this month’s blog looks at the social media trends we can think are going to take off in 2023. For more information, don’t hesitate to call us in Lancaster on 01524 63087.

TikTok Will Continue To Grow

The rise of tiktok is unprecedented. It seems everyone has at least had some interaction with this new social media giant. The reason TikTok continues to grow is the way it has developed and continues to adapt to changes. Over the past year, the platform has introduced its service offering. An example is being able to buy certain products at a reduced price through ‘TikTok Shop’.

It’s important to realise, some part of TikTok’s growth has been down to the weaknesses of other social platforms such as Facebook and Twitter and the issues they’ve faced over the past year. User growth and engagement are a big reason tiktok will continue to grow this year. In 2023, it is predicted a staggering 800 million users will be on the platform.

Short Form Vertical Videos Are Set To Take Over

The rising star of TikTok has massively changed the content game. Now with the additions of Instagram Reels and YouTube shorts, short form content is about to take over. Twitter is now starting to follow suit and prioritising short form videos.

From a marketing perspective, if you aren’t focusing on vertical videos under 15 seconds, you are missing a huge opportunity. With not only the cost being low and it being relatively easy to produce, the organic reach is far greater than any other content currently on the web.

Viral Marketing Will Power Up Brand Engagement

A big prediction many people have is that 2023 will be the year of viral marketing. To grow your brand this upcoming year, you need to adopt a more conversational and a viral way of marketing your company digitally.

Viral marketing content makes your audience feel something. They could be entertained or even educated. This approach leaves customers feeling something that becomes a memorable interaction with your brand.

Contact Get Your Mobi

For more information about social media marketing, contact Get Your Mobi Ltd. Call us in Lancaster on 01524 63087. Alternatively, you can make an enquiry via our contact form.

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