Your online reputation is built up of several factors and withholding this reputation can be key to generating your business. Whilst the quality and value of your products should never be undermined, you will always have a social responsibility to present your business in the right way.
Your business should always be managing reviews, social media accounts and your website to build a successful online reputation. Get Your Mobi can always help you achieve this, no matter what services you require.
With a negative online reputation, your business is bound to lose customers. Only 14% of customers would use a business that has a 2-star rating, with 94% using a 4-star business. By offering a poor standard of service, it cannot only affect your current customer relations but prevent new clients from being found online.
Building a successful business through reviews based on the quality of your services is the best way to create a strong online reputation. Without reviews, only a potential 10% of customers may consider using your business without recommendations. Reviews are now integral to bringing in new clients and will always be the biggest part of your online reputation.
Social Media Posts
Your social media campaigns are the best way to present your business with the personality of your business. Whilst you may not have the biggest marketing budget, building a customer base through social media could lead to more enquiries and conversions. Whether you offer limited-time deals or interactive campaigns, remember to keep it fun!
There are many companies that use social media in the right way and whether you run your social media accounts yourself or choose to use our dedicated team, there are always some examples you can follow for inspiration.
Google has announced that customers who have left reviews will now be alerted if a response is given. In the past, customers would have to constantly check their review to see if a response has been made, but they will now receive an email notification.
This not only affects whether you should respond to different reviews but how your response should be made. Positive reviews can often be left alone or be given a quick response, but negative reviews should always be dealt with in more detail. Responding in a positive way will not only portray your business in a good light for your online reputation but could also help generate enquiries. As this customer will be alerted of a response, giving a positive response could lead to a change of heart from this potential client.
Customers trust online reviews 12x more than product descriptions. If a negative review has been made, your priority should always be making a fast response and resolving this situation.
Is Your Website Secure?
GDPR comes into place in just one week, on the 25th May 2018. In preparation for this, websites should be using SSL certificates to reassure clients that their website is secure. SSL certificates will provide your website with a padlock symbol in the URL, meaning all data passed through the site is completely secure.
The big problem with not having an SSL certificate is that your website will now be labelled as “not secure”. Any visitors who do come across your site will be immediately put off by an unsecure site, which could lead to less enquires from these clients. Get Your Mobi are aiming to have all websites with SSL certificates, keeping each website labelled as “secure”.
Build Your Reputation With Get Your Mobi
Get Your Mobi look to help every business in the UK build their online reputation through social media, online reviews and fantastic websites tailored to you. If you want to discuss the services we have available, do not hesitate to contact our team on 01524 63087 or fill in our contact form to make an enquiry. We can always give a quick response to any enquiries.