When it comes to website design, there are so many elements to consider. Having a site that is visually attractive is one thing but considering how this performs is another. There are several elements that come together to help with rankings and SEO is a huge one.
Our blog this month at Get Your Mobi looks into SEO and why it’s a crucial element of your online success.
Building Your Website
As a company, having a brand new website designed is an exciting process. There are so many things to think about like the look of the site, images, as well as social media platforms. However, SEO and content are crucial elements of any project. Text on a website goes beyond a simple explanation of your services. In fact, it can mean the difference between ranking organically and falling by the wayside.
You should put thought into the content and SEO that you include on your website. If you don’t then you could be wasting valuable time. After all, what’s the point in having a brilliant website that nobody can find?
What is SEO?
Search Engine Optimisation or SEO is the process of helping a website to gain exposure online. This may seem like a generic explanation, but there are so many elements considered as part of optimisation.
The 3 key types of SEO can be broken down into on-site SEO, off-site SEO as well as technical SEO. Each of these elements are just as important as the others, making them all critical aspects of your marketing.
SEO is used to help search engines to index your main pages. Google will rank website pages based on different elements. These can include:
- How the content is set out
- Whether the text is easy to read
- Targeted keywords and locations
- Mobile website performance
- Page load speed
Ensuring that your website works in the back is just as important as the front. Adding SEO on-site to your pages will help with rankings. However, it works better when used alongside technical and off-site SEO.
Technical SEO is essentially focusing on the usability of your site and whether Google will be able to crawl and index it. This includes looking into your sitemap, meta tags, linking as well as keyword semantics.
Off-site SEO looks into optimising your website when people are not on your site. It may seem like an odd thing to do, but there’s always SEO to be done! Some ways that this is done is by generating backlinks with other companies, creating your own social media marketing, as well as using influencer marketing.
What Can Go Wrong?
Well, a lot actually. A huge reason why SEO is used is because of rankings on search engines like Google. However, throwing some text together and pasting it on to a website is not enough. These days Google will crawl a page and look for much, much more.
There are a few things that you should never do when creating SEO and content, which is why it’s always worth using a professional. These include copying content, using the same text across a site, reusing the same keywords over and over, and adding hidden text. This is a specialist field and an expert will be able to tailor each campaign to your specific needs.
On top of this, SEO is not something that can be left forever. Over time other websites will make improvements and things will change. This means naturally that the position of your pages will drop. Google tends to release core algorithm updates fairly regularly, changing how sites are valued. It’s important to stay on top of these and make adjustments when necessary.
Optimisation in the Future
As search engines continue to change how they index sites, it’s important to adapt with the times. Whether you’re a new business or have had a website for a long time, you should never neglect your SEO.
For more details, please do not hesitate to contact our team today.