Getting traffic to your website is a difficult task and keeping them on the website to make an enquiry is just as tough. There are many reasons that clients may leave your website and avoiding these common website features could help improve your bounce rate.
Get Your Mobi create bespoke websites for clients in any industry and can make you a successful website to gather conversions and gain customers.
A big issue that many sites have is the advertising they provide on their website. Whilst advertising other businesses may be a good method to make some extra cash, it is a particularly annoying feature that can put any potential customers off.
Not only are animated ads annoying, but they can also slow down your website, making it more difficult for your customers to navigate around your site. Even a delay as small as one second has been found to decrease page views by 11%, meaning speed is key to keeping customers on board. If you have an excessive amount of ads on your site, it could be damaging your chances of gaining new customers.
Lack of Contact Information
Whether this is a live chat feature or just general contact information throughout your site, customers will not stay on their site if they can’t contact you! Whilst this may seem like the most obvious feature, it is something too many businesses seem to overlook, making it difficult for any customers to get in touch.
There are several methods you can use to contact your customers. Live chat is one of the best options, allowing you to easily message customers as soon as they are on the site and offer a support line direct to your staff. This feature must be monitored constantly to check for new messages and if you don’t have this time, having a contact form could be the best option.
Whichever tool you use, it should be your number one priority to have contact information displayed all over your site!
Poor Web Design
A poor web design and dodgy navigation will always spell trouble for your chances of a conversion. Your web design is all about making the website interactive and informative for your clients, whilst also being easy to use. If your web design doesn’t achieve this, a redesign could be required to improve the customer interest.
In addition to this, if navigation throughout your site does not work correctly, it makes customer usability much worse. Whether it is small mistakes or a complete design failure, you must make your website easy to use. With 66% of clients saying they would prefer a web page that is visually attractive, it is up to you to make sure your web design is of the highest standard.
Similar to advertising on your website, videos that load automatically are not the best way to please your customers. When visiting a website, you do not want to be bombarded with too much information or too many features. Having videos on your site is a great option, but make sure they are set so customers only watch them if they choose to.
Again, loading videos as soon as customers reach your site can slow down your site performance and also be distracting if customers are viewing other sections of your site. Having a selection of different features on your site is great, but make sure it doesn’t impact your website performance and usability.
Unresponsive Web Design
In an age where nearly 60% of searches are from mobile devices, it is important that your website is always responsive. Failure to create a responsive website means that when traffic is received from mobile devices, your website will not have the layout you desire.
Not only does this prevent websites being used on mobile, but it can also impact your desktop traffic. Google punishes websites in the search rankings that fail to optimise for mobile, meaning your website could be affected.
Being Too Pushy
Asking for too much information from your customers is a great way to stop them contacting you! When creating contact forms, try to keep the number of fields that need filled in to 5 or below and make sure they only have to fill in what is absolutely necessary.
Asking for too much personal information can turn a customer away. Whether this is because they can’t be bothered filling out every field or they don’t want to share their information with you. Having a minimal number of fields will ensure customers are happy to fill in your contact form.
Contact Get Your Mobi
Get Your Mobi can personalise any website ensuring your design aspirations are always matched with the final website we create. No matter what features you require, we can meet your needs and provide stylish web design for any clients. Call our team today on 01524 63087 or fill in our contact form to make an enquiry.