5 Essentials for a Great Website

If you’re creating a website with a low budget, you need to prioritise certain features to give your website the best chance of success. Read our blog as we take you through the biggest essential when creating a website!

Get Your Mobi can help all businesses, offering premium web design and giving your website a great opportunity to flourish and improve your business. We can talk through a range of designs and website features that are available.

User Experience

User experience is a big factor for every website. Even if your website looks great and has search engine friendly content, you will fail to gain customers without a good user experience. Your website must be accessible across a range of platforms as well as being easy to navigate. Without this, users are more than likely to leave your website.

To have a good user experience, your website must be responsive so that customers across all devices can use the website. This will improve user experience and ensure that all clients can easily access the website and navigate through all pages.

Colour Schemes and Design

The layout of your website will always be a priority. Whilst having the wrong colour scheme may not seem like the end of the world, if this contributes to a poor design, it simply isn’t appealing to anyone.

Whilst your design doesn’t have to be heavily invested in, it should be of a certain quality to entice your customers and brand your business in the correct way. Your website is a representation of your business and your colour scheme and design standard will always reflect your quality. A poor design will never lead to a huge number of customers.

Loading Time

Whether this is just the home page of your website or any action that is taken, your website must have a fast loading time. The average loading time for a mobile landing page is 22 seconds. Despite this, 53% of visitors will leave a mobile page if it takes longer than 3 seconds to load.

Speed is key to success and your customers are not prepared to wait if your website is not up to scratch. There are several factors that could affect your website speed, including the visitor’s connection speed. However, if the problem lies at your end, quick fixes must be made to prevent loading speed from increasing.

Creating Fresh Content

The original content on your site will only get you so far and regularly creating fresh content is the best way to keep your site optimised. There are many forms of content that can be used such as blogging, infographics and videos. All forms of content marketing can go a long way to optimising your site.

Without creating new content, you will notice your website beginning to drop in search engine rankings and adding more content to your website and making alterations will help prevent this. With many different ways of using content marketing, the choice is always yours, but you should always consider updating your website.

Call To Actions

No matter what services you are offering, a strong call to action must always be used! Whilst using too many call to actions could become annoying and spammy, finding the right balance will give customers the little push they need to contact your business and make enquiries.

There should always be different ways to contact your business, whether you use live chat features, contact forms or a phone number, this gives your customers a range of options and ensures there is always an option they can take. With different call to actions and contact methods, you can begin to push conversions.

Find Out More

Get Your Mobi create bespoke websites for all businesses and can even help with your content marketing strategies. We aim to make every business a success and improve your website with a team of expert designers.

Call Get Your Mobi today on 01524 63087 or fill in our contact form to make an enquiry and receive a fast response.