ENGAGING INTEREST: If you want to get across a lot of information in a short space of time; what your services, or
products look like and the kind of business you are. This can all be done in a 60 second video clip, rather than reading 300 words of text.
SEO (SEARCH ENGINE OPTIMISATION): Google loves videos (They do own them after all) videos now show up as individual results in Google and are a brilliant way of directing traffic to your website. Also, Google considers a websites durability (how long
people spend on sites) when ranking sites. The more time a person stays on the site, the better the ranking in future.
With the launch of the global phenomenon YouTube in 2005 there has been an influx in the growth of website videos around the UK and in the next day alone, more than 3 billion videos will be viewed on the site alone.
WHY VIDEO MARKETING FOR YOUR COMPANY?
Social Media. Over the last 2 years there has been a huge move towards social media and a big demand for businesses to connect with their clients. Companies all over the UK are using web videos to communicate with their clients in really innovative ways that bring positive results to their businesses.