Voice search is rapidly becoming more popular and this trend will continue to increase. Companies that optimise their websites for this technology utilise a marketing tool that speaks directly to the consumer.
In this week’s blog at Get Your Mobi, we look at how businesses can take advantage of the popularity of voice-enabled devices to increase website traffic and sales.
What is Voice Search?
Voice search involves making a query by speaking to a compatible device such as the Amazon Echo or smartphone. The assistant then relays the results of your search out loud.
Using voice-enabled devices to look for and purchase products and services is a growing trend that is only increasing in popularity. As so many of us have spent more time at home during the pandemic, shopping online has been the easiest way to find and buy what we need.
4.2 billion digital assistants were in use worldwide in 2020, which is predicted to double to 8.4 billion by 2024. Individuals find that assistants like Alexa and Siri can be used like personal shoppers and purchasing products through them is becoming easier.
Benefits of Voice Search
Consumers enjoy the convenience of voice search. To find new clothing or a service near them, they can just ask their smartphone or speaker for immediate results. Some more advantages of this technology include:
Buyers don’t want to spend a long time looking for what they want or need, so speed and efficiency are huge advantages. Search terms are spoken rather than typed and results are quickly conveyed.
Also, this technology is adaptable as it can be combined with existing websites and distribution channels. For example, this means that businesses don’t have to spend time and money on creating new catalogues for voice search optimisation.
Potential for Businesses
According to Adobe’s annual 2021 Digital Trends report, companies that invested time and effort into making their sites easy to use performed better financially. To stay on top of current marketing trends, compatibility with voice search is essential.
These technologies are a fantastic opportunity for businesses to connect with consumers in their homes and advertise relevant products and services. Siri, for example, personalises its results specifically to the individual who owns the device.
Get in Touch
Based in Lancaster, at Get Your Mobi we are experts in digital marketing. For more information about voice search optimisation and our specialist services, please contact us today on 01524 63087 or via our contact form.